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Body Data is a new project by @drewb looking at the impact of the quantified self movement on consumers and brands.

Through my work at Battenhall I have found myself an early proponent of the body data movement. I have seen how advancements in connected, wearable technology have impacted consumer trends and as a digital consultant I have been experimenting in the different ways organisations can embrace this movement.

Through experimenting with body data, wearable technology, sensors, the internet of things, quantified self, self-tracking and everything in between, I hope to share some  insights in this new area. I have found myself to be one of very few people to be doing this for work, so hopefully what I can share is of value.

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